There’s something kind of weird about how a minifig—just a tiny plastic person—can say so much without saying anything at all.
You can tell when one looks confident. Or goofy. Or slightly evil. A simple smirk, a raised eyebrow, the color of their shirt. It all adds up. And when you think about it, that’s exactly how good branding works. What Even Is a Brand? Let’s keep it simple: your brand is how people feel about […]