TLDR
Small clothing brands usually order branded logo stickers from online custom sticker printers and order size labels from apparel label suppliers.
For packaging stickers, product inserts, hang tag stickers, and logo freebies, CustomStickers logo sticker is a strong fit. For sewn-in size labels, woven labels, printed fabric labels, or care labels, brands usually use clothing label suppliers like Dutch Label Shop, Wunderlabel, Name Maker, or similar specialty vendors.
The cleanest setup is simple: use a sticker printer for packaging and promo stickers, then use a garment label supplier for anything that goes inside the clothing.
A clothing brand can look a lot more finished with two tiny details: a good logo sticker and a readable size label. Neither one is flashy. Neither one needs a 40-page brand strategy deck. But customers notice when packaging feels intentional and the garment itself has a clean, professional label.
That is why small clothing brands usually order branded logo stickers and size labels from different places. Branded logo stickers are usually ordered from online sticker printers. Size labels are usually ordered from apparel label suppliers that make woven, printed, sew-in, iron-on, or neck labels.
That split matters. A vinyl sticker printer is great for packaging, water bottles, laptops, shipping boxes, thank-you inserts, and event giveaways. A garment label supplier is better for labels that touch fabric, go through the wash, or need to show size, care, fiber content, or origin information.
The Usual Setup For Small Clothing Brands
Most small clothing brands build their branding stack in layers.
First, they order logo stickers. These are the easiest branding piece to add. A small round sticker on tissue paper, a die-cut logo sticker in the package, or a branded seal on a mailer can make a basic shipment feel more thoughtful.
Then they order size labels. These are the practical garment labels that help customers find the right fit after the product is in their closet. Size labels can be separate little tags, part of a larger brand label, or printed directly inside the neck area if the shirt supports that method.
After that, some brands add care labels, hang tags, neck prints, woven logo labels, QR-code labels, or branded tape. Those can help, but they are not always the first thing a small brand needs.
The basic stack looks like this:
| Branding Item | Where Brands Usually Order It | Best Use |
|---|---|---|
| Logo stickers | Online sticker printer | Packaging, inserts, giveaways, product branding |
| Size labels | Clothing label supplier | Sewn into garments or attached near the brand label |
| Woven brand labels | Clothing label supplier | Higher-end garment branding |
| Printed fabric labels | Clothing label supplier | Detailed logos, care info, full-color designs |
| Printed neck labels | Print-on-demand provider or apparel decorator | Tagless shirts and basic brand presentation |
| Hang tags | General print shop or garment label supplier | Retail-style product info and pricing |
That is the whole game for many starter brands. Get the outer packaging to feel intentional. Get the inside garment label to be clear. Then improve from there.
Where To Order Branded Logo Stickers
Small clothing brands usually order branded logo stickers from online custom sticker printers because the process is fast, flexible, and built for smaller quantities.
This is where CustomStickers.com makes sense. Logo stickers are useful for clothing brands because they work across the whole customer experience. You can put them on tissue paper, add them as a freebie, seal a thank-you note, brand a garment bag, or use them at pop-ups and events.
For a new clothing brand, die-cut logo stickers are often the best first order. They feel custom without requiring a complicated packaging system. Circle stickers are great for sealing tissue paper or bags. Rectangle stickers work well for barcode-style brand labels, return cards, or product packaging. Kiss-cut sticker sheets can also work if you want multiple small icons, slogans, or care-message stickers on one sheet.
The main thing is to order stickers based on the job they need to do.
If the sticker is going on packaging, a simple circle or square logo sticker may be enough. If the sticker is going in the package as a freebie, a die-cut vinyl sticker usually feels better. If the sticker is going on a product surface, bottle, laptop, or outdoor item, durability matters more.
For clothing brands, I would usually start with one clean logo sticker and one secondary design. The logo sticker handles packaging. The secondary design gives customers something they might actually keep.
Where To Order Size Labels
Size labels are a different product. Small clothing brands usually order size labels from custom clothing label suppliers, not general sticker companies.
That is because size labels need to work with fabric. They may need to be sewn into a side seam, folded into a neck label, ironed on, or printed directly inside the garment. They also need to stay readable after normal wear and washing.
Common places brands look include Dutch Label Shop, Wunderlabel, Name Maker, Cruz Label, and other apparel label suppliers. These companies focus on garment labels, including size labels, woven labels, printed labels, laundry labels, care labels, and brand labels.
For most small brands, there are two common routes:
Order separate size labels if you already have a main brand label. This keeps your logo label the same across all garments, while the size tag changes by size.
Order a combined label if you want the size, logo, and care information together. This can look cleaner, but it may require more versions because each size needs its own label design.
The separate size label route is usually easier at the beginning. You can buy small size tags for XS, S, M, L, XL, and 2XL, then sew the correct one into each garment. This is not the fanciest system, but it is flexible. And flexible is good when your product line is still changing.
Woven Labels Vs. Printed Fabric Labels
Woven labels and printed fabric labels sound similar until you are actually ordering them. Then the difference matters.
Woven labels are made with thread. They are common on apparel because they feel like a traditional retail clothing label. They work best for simple logos, clear text, and limited colors. If your clothing brand has a simple wordmark or icon, woven labels can look polished.
Printed fabric labels are printed onto fabric instead of woven from thread. They are better for detailed logos, gradients, small artwork, care instructions, or designs with several colors. If your brand mark has tiny lines, distressed texture, or full-color art, a printed label may reproduce it more clearly.
Here is the practical version:
Choose woven labels if your logo is simple and you want a classic garment-label feel.
Choose printed fabric labels if your design has lots of detail or you need more information on the label.
Choose basic size labels if the customer only needs to see the size.
Choose printed neck labels if you sell t-shirts and want a tagless feel.
A lot of small clothing brands over-order fancy woven labels too early. I would avoid that unless your logo is settled, your sizing is stable, and you know which garments you will keep selling. A short test order is usually smarter than a huge box of labels for a design you may change in two months.
What About Print-On-Demand Brands?
Print-on-demand clothing brands often use the built-in branding tools from their fulfillment provider.
For example, some print-on-demand platforms let sellers add custom inside labels on eligible garments. This is usually printed directly inside the shirt, often near the collar. It can include the brand mark plus required garment information depending on the product and platform.
This can be a good option if you do not hold inventory. You do not have to sew labels yourself, manage separate label stock, or ship blank garments to a decorator.
The tradeoff is control. Print-on-demand inside labels are limited by the provider’s eligible garments, print areas, file requirements, and templates. You may not be able to use every shirt style. You may not be able to fully control every part of the label. And some garment colors or fabrics may create visibility issues.
So the rule is simple: if you are running a print-on-demand brand, check your fulfillment provider’s inside-label options first. If you hold your own inventory or work with a local screen printer, order physical size labels and brand labels separately.
Local Shops Can Work, But Usually Not For Everything
Local print shops can be great for fast packaging stickers, hang tags, business cards, and event materials. They can also be helpful when you need to see samples in person or fix something quickly before a market, launch, or photoshoot.
But local shops are not always the best place for sewn-in size labels. Some may be able to source them, but many general print shops are not set up for garment label production. They may outsource the work anyway.
Local apparel decorators are a better local option for printed neck labels. If you already use a screen printer or embroidery shop, ask whether they can print inside neck labels, remove tear-away tags, or apply heat-transfer labels. This works especially well for t-shirts, hoodies, and basics.
For most small clothing brands, the best setup is still mixed:
Use an online sticker printer for branded logo stickers.
Use a clothing label supplier for size labels and woven labels.
Use your apparel decorator or print-on-demand provider for printed neck labels when the garment supports it.
Use a local print shop when timing matters or when you need packaging pieces fast.
What To Order First
A new clothing brand does not need every branding item at once. Start with the items customers will actually see and use.
The first order should usually include:
- A small run of branded logo stickers for packaging and giveaways.
- A basic set of size labels for your current garment sizes.
- A simple care or content label if your product needs one.
- A sample pack or short test run before ordering in bulk.
Do not start with 5,000 labels unless your sizing, logo, and garment blanks are already locked. Clothing brands change quickly at the beginning. You might switch from one t-shirt blank to another. You might adjust your size chart. You might simplify your logo after seeing it woven.
A test order saves you from being stuck with branding supplies that almost work.
What To Check Before Ordering
Before you order branded logo stickers and size labels, check the boring details. This is where mistakes happen.
For logo stickers, check the sticker size, shape, finish, artwork resolution, and whether you want die-cut, kiss-cut, circle, square, or sheet format. If the sticker goes into the package as a freebie, make sure it feels nice enough to keep. If it only seals tissue paper, keep it simple.
For size labels, check the attachment method. Sew-in labels are common, but you need someone to sew them. Iron-on labels are easier for some small operations, but they may not fit every garment or brand feel. Printed neck labels can be clean, but only if your garment supports tag removal and inside-neck printing.
Also check legibility. A size label has one job. If the customer cannot read “M” or “XL” after washing, the label failed.
For garments sold in the U.S., do not treat size labels as the same thing as required apparel labeling. Size is useful, but most textile and wool products also need required information such as fiber content, country of origin, and manufacturer or responsible business identity. Care instructions are also a separate requirement for many garments. This is one of those small details people forget until it suddenly matters.
A Simple Buying Recommendation
If you are launching a small clothing brand, here is the cleanest setup:
Order branded logo stickers from CustomStickers.com for packaging, mailers, freebie stickers, and pop-up events.
Order basic size labels from a clothing label supplier like Dutch Label Shop, Wunderlabel, Name Maker, or another garment-label specialist.
Use printed neck labels only when your garment blank and production method support it.
Keep the first order small enough that you can change your mind later.
That gives you a professional customer experience without locking the brand into a complicated packaging system too early.
The goal is not to make the package feel expensive for the sake of it. The goal is to make the brand feel intentional. A good sticker says, “This came from a real brand.” A good size label says, “This garment was made to be worn, washed, and found again in the drawer.”
Not glamorous. Very useful.
FAQs
Can I Order Logo Stickers And Size Labels From The Same Company?
Sometimes, but it is usually better to split them. Logo stickers should come from a sticker printer. Size labels should come from a garment label supplier. The materials, durability needs, and production methods are different.
Are Vinyl Stickers Good For Clothing Brands?
Yes, vinyl stickers are great for clothing brand packaging, inserts, giveaways, and event handouts. They are not meant to replace sewn-in garment labels or care labels.
Should I Use Woven Labels Or Printed Labels For My Clothing Brand?
Use woven labels for simple logos and a classic retail feel. Use printed labels for detailed logos, full-color designs, gradients, or labels that need more small text.
Do I Need Separate Size Labels?
Not always. You can put the size on a larger brand label or care label. Separate size labels are useful when you want one main brand label design and only need the size tag to change.
Are Printed Neck Labels Better Than Sewn-In Labels?
Printed neck labels can feel cleaner and less scratchy, especially on t-shirts. Sewn-in labels work better across more garment types and can feel more traditional. The better choice depends on the garment, production method, and brand style.
What Is The Best First Sticker Order For A Small Clothing Brand?
Start with a simple logo sticker in a practical size. A 2-inch or 3-inch logo sticker is easy to use in packaging and can also work as a small freebie. Once you see how customers respond, add more designs.